- Size it from free data
- Before any list is bought, we size the market from public data and set the pass bar in advance.
- Score a sample
- We score a sample of 40 companies against the one-sentence description of your buyer, reading each company's own website. At least half the sample must be the buyer, and the market must hold at least 40 firms.
- Stop early
- If too few reachable buyers come out of that test, the market stops there and no contacts are bought. You are told, with the reason.