Outbound origination, commercial finance and data advisory

Demand origination for B2B sellers.

We find the companies that could buy, reach the one person at each who decides, and pass you every reply that asks for a quote, a demo or a call. For businesses whose customers are worth $5,000 or more.

Commercial priorities. Considered work.

Every engagement starts with the business objective. We run three practices: winning customers beyond referrals, understanding the financing behind a purchase or an expansion, and finding out whether the records your business holds could earn licensing income.

  • 01

    Outbound origination

    A repeatable way to win customers beyond referrals, word of mouth and trade shows. We research the market, build and check the list, write and send the emails, and pass you every reply that wants to talk.

  • 02

    Commercial finance

    Assess the funding requirement behind an equipment purchase, a new facility, an acquisition or a working-capital need, and work out which financing routes are worth exploring.

  • 03

    Data advisory

    For owners of established service, distribution, logistics and construction businesses: finding out whether years of job, order and project history could earn licensing income, with specialists doing the detailed review.

Our approach

The work starts before the first email.

Most of the effort goes into deciding who not to email. We write the buyer down in one sentence, test the market before a list is bought, and check every address and every personal line before anything is sent.

  • The buyer is written down first, with who to leave out.
  • A market is tested on a sample of 40 companies, against a bar set in advance.
  • Every address is checked by two separate verifiers.
  • You approve a 10-lead preview and the copy before anything goes out.

Evidence

Counted, not claimed.

We run our own campaigns before we run anyone else's, and we count them the same way we count yours.

  • Every reply is read by hand. Out-of-office replies, autoresponders and left-the-company notices come out before anything is counted.
  • Replies are counted against companies contacted, never against emails sent and never against other replies.
  • Bounces are counted on every campaign by our sending platform. A monitor pauses a new campaign if its bounces climb in the first minutes after it starts.

We do not print our own send, bounce or reply counts, and we publish no client results. Our campaigns ran in different markets with different lists and copy, so a total would tell you nothing about yours.

Who we work with

A narrow fit, on purpose.

A good fit

  • You sell to other businesses, and one new customer is worth $5,000 or more in gross profit to you.
  • You have been in business at least two years.
  • You can call or email a new lead back within a day.
  • You will judge it on months two and three, not on month one.

Not a fit

  • Most of your customers are homeowners or consumers.
  • You want to pay a cut of each deal and no fee. We do not work that way, for anyone.

Contact Breezy

Your market, your customer's value, and the next decision ahead.

Current site