Home/Outbound origination
Our practices
A repeatable way to develop demand beyond referrals, word of mouth and trade shows. Built around the buyers and commercial realities of your market.
Our approach
Your expertise, reputation and existing relationships are the foundation. Our work gives you an additional, deliberate way to reach the businesses that can benefit from what you do.
A valuable offering still needs a reliable route to the right buyers.
In a specialised market, relevance takes work. You need to understand the company, the person who decides, the problem your offering addresses and whether the timing warrants a conversation.
The work
We write down who the buyer is in one sentence, which job titles decide, and who to leave out. You send a leave-alone list within five business days of signing, and you confirm the description before anything is built from it.
Before a list is bought, we score a sample of 40 companies against that sentence by reading each company's own website. The pass bar is set first: at least half the sample must be the buyer, and the market must hold at least 40 firms.
Companies come from public registries, trade directories, business listings and contact databases, cross-checked. Each address goes through two independent verifiers, and each personal line is checked against the company's own site.
You receive a 10-lead preview with the person, the line, the source and the email as it would be sent. You approve the list and the copy, and we ask for your answer within two business days.
The first two weeks are domain setup and warmup, and nothing is sent in them. After approval, sending starts from separate domains. A monitor watches the first minutes of every send.
Each month you get the count of companies contacted, contacted to date, left to contact, and removed and why. The review decides what changes next.
Working with Breezy
One flat monthly fee, the same every month, with every qualifying reply included. There is no setup fee and no charge per lead or per reply.
Qualified opportunities
A qualifying reply is one that asks for a quote, a demo, a proposal, a scope call, a meeting or a call. It reaches you with the whole thread, the company, the person and their title, the business day it arrives.
We do not promise a number of meetings. The Triple Guarantee, section 8 of the agreement, says what happens if the result is short: three fixes run on their own at no extra cost, and if it is still short after the reset, that month's fee comes back to your card. If sending has not started 21 days after signing for a reason on our side, the first monthly fee is refunded.
Read the agreement →Long-term value
If new business depends on one person's network, growth depends on that person. A written process for finding and qualifying customers, with a record of what each month produced, makes growth easier to plan and easier to hand over. It does not set the value of a business, which also depends on earnings, margins, customers and the market.
Industries
Specialist manufacturers, automation firms, industrial suppliers and equipment dealers.
Engineering, testing, inspection, environmental and specialist technical consulting.
Software, data and systems for complex business requirements.
Laboratory, research, specialist manufacturing and healthcare service businesses.
Contract logistics, warehousing, packaging and distribution.
Specialist expertise and services delivered to other businesses.
Advisers, lenders and specialist B2B financial services.
Commercial contractors, building specialists, property operators and property services.
Energy suppliers, utility service providers, infrastructure contractors and equipment specialists.
Who we work with
We support the research, outreach and qualification behind new opportunities. You still need someone who can hold the conversation and progress a sale.
Related: the industries we serve, our approach and the full deck.
Contact Breezy