Industrial and manufacturing.

A new customer has to fit the operation as well as the sales plan.

The market

Who buys, and how.

Who we reach. Plant managers, operations and engineering leads, and the person who sends work out for quote.

Purchases are technical and often project-led. A quote request usually follows a specific need: a line to automate, a machine to replace, a supplier that let them down. The buyer wants to see that you understand the process before they take a call.

The buyer: Often an engineer or operations lead, not a purchasing department.
The trigger: A project, a failure or a change in what they produce.
The constraint: Technical fit. A request you cannot serve well is not an opportunity.

Our approach

How we work here.

Identify the plants and facilities that run the process you serve, and the one person at each who decides.
Open with a fact about their operation that is on their own website, never a generic claim.
Pass you the reply with the thread, so your team assesses it on technical and commercial merit.

The method is the same in every industry: the buyer is written down first, the market is tested before a list is bought, every address and every personal line is checked, and you approve a 10-lead preview before anything is sent. How we work

Experience

Where we have run campaigns.

We have run our own campaigns in these markets within this industry:

Machine vision and automation integrators
Welding cell integrators
Overhead cranes and lifting equipment
Packaging machines
Lift truck dealers

Figures from our own campaigns are on the evidence page. We publish no client results.

Other industries

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