B2B technology and software.

Interest in a demonstration is not yet an opportunity.

The market

Who buys, and how.

Who we reach. The operational owner of the problem, and the technical or finance leader who will be asked to approve it.

Software purchases involve several people and a real change to how work gets done. A demo request from someone with no use case wastes the sales team's time. Qualification has to reach beyond the request.

The buyer: A buying group with different questions: use, security, cost.
The trigger: A hire, a change in tooling or a stated pain on a public page.
The constraint: Switching cost. The first reply has to be about the problem, not the product.

Our approach

How we work here.

Select accounts with a plausible use case, not a matching job title.
Reach the people involved in the decision, and learn the use case in the first reply.
Pass only the replies that ask for a demo, a quote or a call, with the thread attached.

The method is the same in every industry: the buyer is written down first, the market is tested before a list is bought, every address and every personal line is checked, and you approve a 10-lead preview before anything is sent. How we work

Experience

Where we have run campaigns.

We have not run campaigns in this industry yet. We test any new market on a sample of 40 companies before we spend on a list, and we say so if it is not one we can reach well.

Other industries

Contact Breezy

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