Blog
How we run cold email
The copy, the list, the test, and what the numbers mean. Written from what we do every week, with outside data named where we use it.
Why we don't do pay-per-close or commission-only lead gen
Asking an outbound agency to work for a cut of what you close puts every risk on them and none of the control. What we offer instead: one flat monthly fee, with every qualified lead included.
Oct 10, 2026 · 4 min read
DeliverabilitySPF, DKIM and DMARC for cold email domains
What each record does, what Google, Yahoo and Microsoft require from bulk senders, and the setup we use on every secondary domain so your main domain never sends cold.
Oct 10, 2026 · 6 min read
ListsUse job posts as a buying signal for outbound
A company hiring a BDR with ZoomInfo in the job description is telling you how it prospects today. How to find those posts, which ones mean budget, and how to open the email on them.
Oct 10, 2026 · 6 min read
IndustriesCold email for 3PLs and contract warehouses
For third-party logistics and contract warehousing companies looking for shippers. Who decides to move a warehouse, the signals that say they're about to, and a first email built around lanes and square footage.
Oct 10, 2026 · 6 min read
IndustriesCold email for manufacturers: who to email and what to say
For contract manufacturers and machine shops selling to OEMs. Which title at the buyer reads cold email, which signals mean a new program is coming, and what the first email should ask.
Oct 10, 2026 · 7 min read
CopyHow many follow-up emails to send in a cold campaign: one
Why every campaign we run is two emails, what the follow-up has to say, and why an eight-step sequence mostly bills more sends to people who already decided.
Oct 10, 2026 · 5 min read
DeliverabilityHow long to warm up a new inbox before cold email
Four weeks before full cold volume. What warm-up is, why the week-one numbers look bad and usually aren't, and what to check before the first cold send.
Oct 10, 2026 · 5 min read
DeliverabilityHow many domains and inboxes you need for cold email
Work it back from the number of new people you want to reach each week. The math we use: two emails per person, about a dozen cold sends per inbox per day, three inboxes per domain.
Oct 10, 2026 · 5 min read
BuyingQuestions to ask a cold email agency before you sign
Who owns the domains, what bounce rate they stop at, what counts as a lead, and which number they report. The questions that separate an agency that knows the work from one that resells a tool.
Oct 10, 2026 · 7 min read
BuyingCold email agency vs hiring another BDR
What a BDR is good at, what a cold email agency is good at, and how to tell which one your team is short on. Written for sales leaders whose reps still build lists by hand.
Oct 10, 2026 · 6 min read
ListsBuild the list from signals, not filters
A filter list answers who could buy. A signal list answers who's likely to buy this month. Where the signals come from, why local buyers live on Google Maps, and why a crowded lane is a weak one.
Sep 14, 2026 · 7 min read
CopyAI personalization is a merge field with extra steps
Scraping a LinkedIn profile and rewriting line one is the same as {{firstName}}. Where the model earns its place is before the email exists: building the list, reading the signal, sorting the replies.
Sep 14, 2026 · 5 min read
OperationsHow to find a winning campaign in the first two weeks
Run angles as separate campaigns, measure positive replies per contact, check deliverability before you rewrite, and kill losers instead of adding steps.
Sep 14, 2026 · 6 min read
CopyThe cold email that gets a reply is under 75 words
One reason it's them, one thing they didn't know, one question. Why the offer sets the reply rate, why the most-written opener is near the bottom, and why two emails beat eight.
Sep 14, 2026 · 6 min read
Rather we just run it?
We work one market at a time and hand you the introductions worth having. If your market does not fit, we will tell you before you spend a dollar.
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