Lead value calculator

What is a meeting-ready lead worth to you?

Set your deal size and your own funnel rates. The calculator compounds them into one number: the most a lead can cost you before it stops paying for itself. Nothing here is a quote, and nothing here promises a volume.

What a customer pays per month$

Or what the whole project pays, if you set retention to one month.

Months a customer stays mo

One for project work. Your real average for retainers, not your best client.

Meeting-ready leads per month

A lead who replied, fits, and asked to talk. This slider models a volume; it does not promise one.

Leads that book a call%

Your reply-to-calendar rate. Half is a normal starting point.

Booked calls that show%

Ninety is typical with a reminder in place. Lower it if you don't send one.

Held calls that close%

Your close rate on a first call with someone who asked for it.

Months to model mo

Month one delivers a quarter of a normal month and month two three quarters, because inboxes warm before they send. Judge it from month three.

One meeting-ready lead is worth

$3,240

Customer lifetime value times your compounded lead-to-close rate. Pay more than this per lead and you lose money on every one.

$7,200

One held call is worth

The number to hold against anyone charging per meeting.

13.5%

Lead to customer

Three rates multiplied. Each one feels conservative on its own and the product rarely is, so check this against what your CRM says.

1.4

New customers in a full month

On the funnel above, once the ramp is over.

$61,763

Cash landed in the window (6 months)

What customers won in these months have actually paid you by the end of them. The conservative number.

6.8

Customers won in 6 months

Ramp included: month one at a quarter, month two at three quarters.

$162,000

Full value of the customers won

Every month they stay, counted. The number most agencies show on its own.

It models your funnel and nothing else. It does not know your market, your list, or whether the volume exists, and it will not pretend to. Two of the three rates are yours to move, and the slider that moves the answer most is the close rate on a held call.

Want to know if the volume exists in your market?

That is the question this page can't answer. We size a market before anyone signs, and if the numbers don't hold we say so on the call.

Request a GTM Audit