The outreach volume check

How many people you have to email to get the leads you want

Set the size of your market and the number of meeting-ready leads you want a month. The check works out how many people you have to reach to get them, how much of your market that burns through every month, and how long it lasts before you have emailed everyone. Your numbers, computed in front of you. Nothing here is a quote.

People you can reach in your market

Real contacts with working email at companies that fit, not the size of the industry. If you have not counted, guess low.

Meeting-ready leads you want a month

Someone who replied, fits, and asked to talk. This sets a goal; it does not promise one.

Emails per contact

The whole sequence, first email and follow-ups. Three is our default. Longer sequences add sends without adding many leads.

Reply rate%

Replies divided by people reached, not by emails sent. Someone who gets three emails and answers the third replied once.

Replies worth having%

What is left after the out-of-offices, the unsubscribes and the no-thank-yous. Lower than most people guess, which is why it gets its own slider.

People you have to reach a month

5,000

Your lead goal times the contacts it takes to produce one. This is the number that has to exist in your market before anything else on the page matters.

The emails per lead sits inside the band we see across our own campaigns, 2,500 to 4,000. The rest of the numbers on this page are worth trusting to the nearest few hundred.

The verdict

Your market lasts 6.0 months

The market covers the goal for under a year. That works for a run with a defined end, and it means the targeting has to be close to right on the first attempt. Keep a second segment ready for when this one thins out.

1,000

Contacts per lead

How many people have to be reached for one meeting-ready lead, at your two rates.

3,000

Emails per lead

Contacts per lead times the sequence length. Across our own campaigns this lands between 2,500 and 4,000.

15,000

Emails a month

Everything the sequence sends at this rate, first touches and follow-ups together.

125

Replies a month

Every reply, including the ones worth nothing. Someone has to read all of them.

16.7%

Your market, each month

The share of everyone you can reach who hears from you in a month. Past ten percent, plan on repeat contact rather than fresh names.

6.0 months

How long the market lasts

Until the last person has been emailed once. After that the same names come round again, and second passes answer worse than first ones.

Leads in the whole market

Every meeting-ready lead one clean pass through your market can produce. Not per month. In total.

It models one clean pass through one market. It does not know your offer, and the offer moves the reply rate more than anything else on this page. It also assumes every contact is reachable and correct, which no list is. The slider that moves the answer most is the share of replies worth having.

Want this run against your actual market?

We count a market before anyone signs anything, and we say so when the volume isn't there. If it is, the leads offer prints what a month costs and what a lead costs on its own page.

Read the leads offer