The Content-Engagement Scrape
8 min read · Advanced
Intent beats volume. Someone engaging with content in your space this week is warmer than a name pulled from a static industry filter.
Scrape the engagers, message the signal directly, and refill the campaign every week so it never goes stale. Done right, it becomes an evergreen engine that tops itself up.
Example copy
- To
- {FirstName}
- Subject
- Quick question about {Company}
Hi {FirstName}, I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat. Would you be open to a quick call this week?
- To
- {FirstName}
- Subject
- quick question
Hey [[FirstName]] — noticed you've been engaging with a lot of [[Topic]] content lately. Curious whether you're exploring ways to [[Outcome]] this quarter? If it helps, happy to share what we're seeing work right now for teams like [[ICP]].
Tools required
How to set it up
- 1Pick the content to watch
Choose posts, creators, or keywords your ICP actually engages with — usually a competitor, an influencer in the space, or a hot topic.
- 2Scrape engagers on a schedule
Pull the people liking and commenting, on a recurring run, so you catch fresh intent every week.
- 3Suppress the wrong people
Filter out existing customers and competitors before anything sends, so you never message someone you shouldn't.
- 4Message the signal, then refill
Lead with the engagement as context, keep it short, and let the weekly scrape top the campaign back up automatically.
Rather we just run it?
We run outbound end to end and only deliver qualified leads. We say no more than yes — if it is not a fit, we will tell you.
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