Any Channel

The Content-Engagement Scrape

8 min read · Advanced

Someone engaging with content in your space this week is warmer than a name pulled off a static industry filter.

Scrape those engagers, reference what they engaged with, and refill the campaign every week so the list never goes stale. Once it's running, the weekly scrape keeps it topped up on its own.

Example copy

Generic approachLow reply rate

To: {FirstName}
Subject: Quick question about {Company}

Hi {FirstName}, I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat. Would you be open to a quick call this week?

Breezy approachHigh reply rate

To: {FirstName}
Subject: quick question

Hey [[FirstName]] — noticed you've been engaging with a lot of [[Topic]] content lately. Curious whether you're exploring ways to [[Outcome]] this quarter? If it helps, happy to share what we're seeing work right now for teams like [[ICP]].

Tools required

Apify

Scrape engagers on a schedule

DiscoLike

Build a competitor/customer suppression list

Smartlead

Send + weekly refill

How to set it up

1
Pick the content to watch
Choose posts, creators, or keywords your ICP actually engages with — usually a competitor, an influencer in the space, or a hot topic.
2
Scrape engagers on a schedule
Pull the people liking and commenting, on a recurring run, so you catch fresh intent every week.
3
Suppress the wrong people
Filter out existing customers and competitors before anything sends, so you never message someone you shouldn't.
4
Message the signal, then refill
Lead with the engagement as context, keep it short, and let the weekly scrape top the campaign back up automatically.

Rather we just run it?

We work one market at a time and hand you the introductions worth having. We say no more than yes — if it is not a fit, we will tell you.

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