Lead generation · Manufacturing automation
Vention
Pain-point-driven outbound replaced expensive PPC that was not fixing the real problem: inefficient prospecting.
The situation
Vention provides a platform for designing, ordering and assembling custom industrial equipment. Despite the technology, they struggled to reach decision-makers in manufacturing and automation, and the sales team was burning out managing high lead volume with inconsistent results.
They were leaning heavily on PPC campaigns with high cost per acquisition, which did not fix the underlying prospecting problem.
What we did
- 01
Identify the prospects' pain points
High production costs and inefficiency in manual assembly, long lead times and limited flexibility in traditional manufacturing, and inconsistent quality in custom industrial equipment. Then write to those, not to job titles.
- 02
Systematic, scalable outreach
Personalized pain-point messaging at scale, calibrated questions to open real conversations, and automated follow-up so opportunities did not lapse.
- 03
Manage the resulting overflow
Prioritize by urgency and fit, segment so the sales team spends time on the most promising opportunities, and review responses continuously to refine targeting.
The result
- ✓+$85K in additional revenue in a single quarter.
- ✓A more scalable outreach process and reduced dependence on paid acquisition.
Cutting paid spend was a side effect. The actual fix was targeting on pain instead of industry and title.
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