Lead generation · Esports
ForPlayers
Sponsorship and partnership outreach for an esports organization, rebuilt around high-value prospects and easier meeting booking.
The situation
ForPlayers had a strong industry presence but inconsistent lead generation, low conversion from lead to meeting, and a sales team spending time on low-priority prospects.
What we did
- 01
Define who is actually worth reaching
Brands looking to expand into esports and reach a digital-first audience, gaming companies seeking promotional partnerships, and creators who could benefit from collaboration inside the ecosystem.
- 02
Remove friction from booking
Automated scheduling to cut the back-and-forth, one clear call to action per message, and prioritization of the highest-potential partners.
- 03
Test and refine
A/B testing on subject lines and copy, plus meeting feedback fed back into the outreach process.
The result
- ✓€70,000 in new revenue across three months.
- ✓Stronger sponsor and partner relationships, and a repeatable system for securing meetings.
In partnership-led markets the bottleneck is usually the booking step, not the message.
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