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Lead generation · Esports

ForPlayers

+€70,000 in new revenue
in 3 months

Sponsorship and partnership outreach for an esports organization, rebuilt around high-value prospects and easier meeting booking.

The situation

ForPlayers had a strong industry presence but inconsistent lead generation, low conversion from lead to meeting, and a sales team spending time on low-priority prospects.

What we did

  1. 01

    Define who is actually worth reaching

    Brands looking to expand into esports and reach a digital-first audience, gaming companies seeking promotional partnerships, and creators who could benefit from collaboration inside the ecosystem.

  2. 02

    Remove friction from booking

    Automated scheduling to cut the back-and-forth, one clear call to action per message, and prioritization of the highest-potential partners.

  3. 03

    Test and refine

    A/B testing on subject lines and copy, plus meeting feedback fed back into the outreach process.

The result

  • ✓€70,000 in new revenue across three months.
  • ✓Stronger sponsor and partner relationships, and a repeatable system for securing meetings.

In partnership-led markets the bottleneck is usually the booking step, not the message.

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