Lead generation · Recruitment, industrial, technical & engineering (UK)
Elate Staffing Solutions Ltd.
Manual recruitment operations replaced with automated sourcing, outreach and lead management, including the deliverability work that makes any of it land.
The situation
Elate is a UK recruitment agency serving industrial, technical, engineering and commercial sectors, targeting HR and hiring managers. Lead generation and outreach were largely manual, qualification was inconsistent, and response times ran to days.
What we did
- 01
Automate sourcing
Automated collection of HR managers, hiring managers and decision-makers in the target sectors from reliable sources, with accuracy and relevance checks.
- 02
Run outreach off job-posting signals
Campaigns built on a system that scrapes job postings, sending personalized messages at scale on weekdays during working hours, each written to the specific pain of HR and hiring managers.
- 03
Fix deliverability first
SPF, DKIM and DMARC authentication implemented up front. Without it, open and reply rates are unpredictable and the rest of the system is wasted.
- 04
Manage leads in one place
A tracked pipeline with Interested / Not Interested / Intake stages and automated notifications on new responses, cutting follow-up time from days to hours.
The result
- ✓22 placements over 55 days, ahead of the initial target.
- ✓A 50% increase in lead conversion against the previous manual process, and response times reduced from days to hours.
The most useful detail here is the least interesting one: email authentication was treated as a prerequisite, not an optimization.
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