Crawford Thomas Recruiting
A note on whose work this is
Breezy Growth Co. works with myoProcess on the fulfilment side. The engagements below were delivered together, and we can take you through the exact numbers on any of them.
Crawford Thomas is a nationwide staffing firm with a strong reputation that struggled to communicate its value to small-to-large manufacturing clients. Salespeople were overwhelmed by inefficient processes, and leads were not converting into placements.
Like Vention, they were caught in a PPC cost spiral that did not address ineffective prospecting.
How the route was built
- 1Uncover the real frustrations
Labor shortages at manufacturing companies unable to find skilled workers, long hiring cycles producing unqualified candidates, and retention problems caused by poor job matches.
- 2Write to the frustration, not the title
Personalized outreach at scale addressing the specific problem, using calibrated questions to start conversations rather than pitching placements.
- 3Protect lead quality as volume rose
Prioritize and segment by urgency and potential, and review responses regularly to refine messaging and targeting.
Outcome
- 39 candidate placements in a quarter.
- A streamlined lead generation process and reduced burnout on the sales team.
Takeaway
The idea is simple and rarely implemented: target prospects on their specific pain point, not on their job title or industry.
Would this work in your market?
The honest answer depends on whether your market signals publicly and how much a single correct introduction is worth to you. We will map both before you spend anything.
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