Lead generation · Nationwide staffing & recruitment
Crawford Thomas Recruiting
A skeptical, established firm. The change was targeting on client pain points instead of job titles or industries.
The situation
Crawford Thomas is a nationwide staffing firm with a strong reputation that struggled to communicate its value to small-to-large manufacturing clients. Salespeople were overwhelmed by inefficient processes, and leads were not converting into placements.
Like Vention, they were caught in a PPC cost spiral that did not address ineffective prospecting.
What we did
- 01
Uncover the real frustrations
Labor shortages at manufacturing companies unable to find skilled workers, long hiring cycles producing unqualified candidates, and retention problems caused by poor job matches.
- 02
Write to the frustration, not the title
Personalized outreach at scale addressing the specific problem, using calibrated questions to start conversations instead of pitching placements.
- 03
Protect lead quality as volume rose
Prioritize and segment by urgency and potential, and review responses regularly to refine messaging and targeting.
The result
- ✓39 candidate placements in a quarter.
- ✓A streamlined lead generation process and reduced burnout on the sales team.
The idea is simple and rarely implemented: target prospects on their specific pain point, not on their job title or industry.
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