Lead generation · Recruitment, AI talent placement
Connect Group
A recruitment agency with a good reputation and an inconsistent pipeline, rebuilt around automated targeting of companies with urgent AI hiring needs.
The situation
Connect Group places AI talent across industries. Lead generation was inefficient and inconsistent, the sales team was spending too long chasing low-quality leads, and outreach was under-targeted.
What we did
- 01
Understand the hiring-side pain
Difficulty sourcing highly-skilled AI candidates in a competitive market, long recruitment cycles delaying placements, and uncertainty about cultural and technical fit.
- 02
Target decision-makers at AI-focused companies
Automated, personalized outreach aimed at the people who needed specialized talent, with follow-up sequences so no lead went unattended.
- 03
Prioritize by urgency
Segment and score so the team engaged first with clients who had immediate AI talent needs, with tracking and reporting to act quickly.
The result
- ✓+$105K in additional revenue in a quarter, from more qualified placements.
- ✓Higher lead quality and a measurable reduction in sales-team burnout.
In recruitment the buying trigger is a live requisition. Targeting the trigger instead of the industry is what moved the number.
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