The Hiring-Signal Play
6 min read · Intermediate
When a company posts a role, it tells you two things: a specific problem exists, and there's budget to fix it. Hiring an SDR means they're scaling outbound. Hiring a controller means finance is stretched.
Watch the postings that map to your offer and reach the hiring manager while the req is still open, when the problem is front of mind.
Example copy
- To
- {FirstName}
- Subject
- Quick question about {Company}
Hi {FirstName}, I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat. Would you be open to a quick call this week?
- To
- {FirstName}
- Subject
- the [[Role]] you're hiring for
Hey [[FirstName]] — saw [[Company]] is hiring a [[Role]]. Usually that means [[Implied Pain]] is on your plate right now. We handle exactly that, without the headcount and ramp. Worth 10 minutes before you fill the seat?
Tools required
How to set it up
- 1Map roles to pains
List the job titles that tell you your problem exists. That mapping is the play.
- 2Pull only fresh postings
Recency matters — a 90-day-old req has cooled. Refresh the pull weekly.
- 3Reach the manager, not HR
Enrich to the person who owns the outcome, usually the hiring manager one level up.
- 4Use the role as context, not flattery
Reference the hire as the reason you're writing — never open with congratulations.
Rather we just run it?
We work one market at a time and hand you the introductions worth having. We say no more than yes — if it is not a fit, we will tell you.
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